Your Ideal Prospects ARE Using Social Media:
According to research from eMarketer, people from every age group, income level, and education level are using social media… and 70% of adults log into social media websites every day! So, no matter who your customers are — from Mellenials to Baby Boomers/senior citizens — your prospects and customers are active on social media.
Social Media Helps You Make a Good First Impression
Social media is now the primary way that prospective customers will check you out online and decide whether or not to do business with you. Plus, a strong social media following can also help improve your conversions from digital advertising. So, if you’re active on social media, you’ll build more trust and help persuade customers to hire you.
Social Media Can Improve Your SEO
Social media no longer operates in a vacuum — it also affects other aspects of your marketing, including search engine optimization (SEO). By engaging with influencers, building a following, and promoting your content via social media, you can improve your Google rankings and traffic.
Social Media Can Increase Follow-up Purchases
Our Master Class outlines Steps to Get ROI from Social Media Marketing
Step 1. How to Identify Your Networks
First, we will walk through how to identify what social media networks make the most sense for you to focus on, based on your type of business and your type of customers.
Step 2. How to Properly Create Your Accounts
Next, we will show you how to properly set up your social media profiles to improve your visibility, and present a professional image for your business online.
Step 3. How to Build Your Audience
Next, we will walk you through the best ways to grow your audience on social media, including:
- What changes you can make to your website to grow your audience
- How to grow your social audience via email
- How to build your audience through partnerships
Step 4. How to Plan Your Content Calendar
Then, we will show you how to create content that engages your audience and helps generate shares, so you continue to build your audience. I’ll walk you through the different types of content you should be creating, and research tools to identify buzzworthy content that generates more shares, Likes, tweets and comments.
Step 5. How to Create Social Media Content
Next, we will walk through how to create all of the different types of content you’ll want to be posting on social media websites. I’ll share our favorite tools and resources for how to create blog articles and images… plus, I’ll provide do’s and don’ts for how to write social media posts to increase engagement.
Step 6. How to Post Your Content
Then, we will show you how to post your content… including our recommended tools for how to automate social media postings, so you ensure that posts go out on time, while minimizing manual work. And then it’s time for my favorite step…
Step 7. How to Generate Leads and Sales from Social Media
Next, we will share our most effective techniques for generating leads and sales from social media, including:
- How to generate leads, even when linking your audience to other blogs and websites
- How to build your email database from social media
- How to show laser-targeted offers to your prospects and customers on social media
And finally…
Step 8. How to Track Your ROI From Social Media
Finally, we will walk you through the key metrics you should be tracking and the free tools you can use to measure your results from social media.
For more information on our Social Media Marketing Training, please contact us using the Register now link below.