Our Email Marketing Training classes are designed for beginners and advanced marketers alike! We take you through the fundamentals & then advanced concepts in our approach to covering each aspect of email marketing in detail from the ground up.
It’s perfect for anyone who wants to step up his/her email marketing game: email marketing managers, CRM managers, online marketing managers, content managers, and even sales managers; as well as CEOs, CMOs, individual consultants, and agencies.
What you’ll learn in our Individualized Training Classes:
The Fundamentals of Email Marketing
- Basic terms of email marketing
- What advantages does email marketing offer?
- What goals can you pursue with email marketing?
- Email deliverability: How does it work?
- What requirements should a newsletter software meet?
- How do you know if email marketing is the right channel for you?
Growing Your Subscriber List
- Reasons for a newsletter subscription
- What added value do you offer in your subscription form?
- Where do you place your subscription form?
- What other methods and tactics are there for generating more subscriptions?
- How to create a signup form
- Expert Tip: How welcome emails boost your list growth
- How to create a welcome workflow
- Common use cases for a profile update form
- How to create a profile update form
- The ideal unsubscribe process for newsletters
- How to create an unsubscribe page
Boosting Your Email Marketing KPIs:
- What does the email marketing conversion funnel look like?
- How can you optimize your delivery rate?
- How to get a dedicated IP
- How can you optimize your open rate?
- How can you optimize your click rate?
- How can you minimize your unsubscribe rate?
- What is Responsive Design and why is it important for optimizing conversion?
A/B Testing IN Email Marketing:
- Why should you do A/B testing for your email marketing?
- What elements can you test using A/B testing?
- How do you set up an A/B test strategy?
- 8 real world examples of A/B tests
We would be delighted if you can join us in our Training Classes, please contact us below to get started on scheduling an Email Marketing Training session with us today!
