Generate More Leads & Search Engine Rankings with SEO for Assisted Living/Senior Living Facilities
SEO services (search engine optimization), is the process of editing and creating website content and code on your company’s website so that each of your web pages ranks on page one of search engines- locality is very important.
Most senior housing organizations are focused on the immediate area around their facility. Often, communities market to people within a 5-15 mile radius. However, one other regional focus to consider is seniors residing in other areas that may be drawn back to the area for family. Here are some main points to consider in structuring your SEO program:
Target Audience Profiles- Create content around your ideal audience. The primary audience to target is potential residents. However, there are other audiences to consider. This could also be spouses, family members or even general caretakers. This is something to review and research as the messaging and other parameters of your campaign will be affected with these decisions.
Site Code & Structure – Your website must be coded so search engines can easily find, crawl, and rank every web page on your website. Your website also needs to be fast, secure, and mobile friendly.
On Page Content – You need web page after web page of unique, remarkable, and optimized content from your Facility’s SEO strategy (also known as content marketing).
Off-Page Factors & Reviews – You must earn high-quality backlinks from other relevant and authoritative websites and generate five-star reviews on Google My Business and other places around the web to create a winning Senior Living Facility SEO strategy.
Types of Facilities We Can Help:
- Assisted living communities
- Retirement communities
- Independent living communities
- Continuous care retirement communities
- Memory care facilities
- Skilled nursing care facilities
- Hospice care facilities
- Rehabilitation facilities
- At-home senior care providers
- Respite care services
- Senior placement services
What kind of Results can I Expect within 30-60 days?
SEO services, like all Assisted Living marketing campaigns, create a long-term, sustainable lead generation engine for your company. We can create the following outcomes for your facility by being the go-to website for your community and create authority with your audience by the following:
- Improving keyword rankings on search engines for keywords like “Assisted Living Facility” and other keywords with high buying intent from homeowners.
- Generating more website traffic to your company’s website.
- Filling the top of your sales funnel with high-quality resident leads directly within your most desired cities and service areas.
- Optimizing your website for easier customer conversions- phone calls, contact forms & appointments.
What is our winning process to generate your business with more leads?
We use an analytics based approach to our SEO marketing services which include a needs assessment, competition analysis and then recommendations/implementation to achieve the highest return on investment by following our proven process below.
Competitive Analysis:
You’ll know exactly how you stack up against the three top competitors in your service area.
You’ll receive custom SEO recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads.
You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your Senior Living facility SEO strategy
Optimize Website & Content:
We’ll make your Facility website fast, secure (optional but recommended), and mobile friendly
We’ll audit and edit your website’s code and structure to be in-line with leading SEO best practices
We’ll edit and optimize the existing web pages on your website for maximum keyword rankings and search visibility
We’ll perform conversion rate optimization on all website elements like contact forms, buttons, and navigational links) to ensure an optimal experience for your customers
Create New Web Content:
Your website will be updated multiple times per month with fresh, locally targeted website content that improves your local search rankings and provides a seamless user experience. We also provide Social Media Marketing services as well to bolster your SEO campaign
Your SEO analyst will work with in-house copywriters, digital designers, and other teams to create SEO-optimized Content Marketing assets like infographics, blog posts, custom images, and more.
Build Local Citations & Backlinks:
Locate and audit existing business citations across online directories like Google My Business, Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your facility’s company’s Google My Business page, including regular check-ins on your business address or service area, phone number, maps listing, business hours, questions and answers, reviews, and more.
Optimize your company’s Google My Business & Facebook page for local SEO best practices for Assisted Living facilities.
Build out new backlinks with high authority links that will give your website a lift in Domain Authority and increase your company’s visibility in the search engines.
How We’ve Helped Retirement and Assisted Living Communities Gain more Residents through SEO:
While we have worked with a variety of industries over the years, we have gained considerable experience in the Assisted Living/Retirement Facility space assisting companies on a nationwide basis.
For example, we’ve helped Mangrove Bay Senior Living, located in Florida, through senior living SEO tactics such as implementing Google Analytics goal tracking, creating strong calls to action (CTAs), managing local SEO presence, building domain authority with high quality backlinks, optimizing page copy, writing blog posts, and more. Through these efforts, we were able to:
- Increase overall traffic by 182%
- Increase organic traffic by 154%
- Increase conversions (form submissions) by 365%
- Increased appointments by over 290%
We also worked with a variety of their other communities that offered memory care and assisted living services, which helped us to become experienced at marketing these services both together and separately.
Why Choose Click Fuze Digital Agency for SEO Marketing?
We understand that choosing a dedicated SEO agency from your options can be a difficult decision. It is our goal to make the process easier by helping you get to know our company better and what makes us different:
- Industry experience – From our time working with memory care, assisted living, and retirement communities, you can trust that we know how to cater to your ideal audience.
- Reliable team – Our expert staff is all in-house, which means we collectively work together on strategies, content, and ideas to provide you with quality services.
- Transparency – We strive to build a relationship with you founded on trust, so you can rely on us to show you real data and be open with you on the progress of your campaign.
- Range of Services – Not only can we provide SEO for your senior living community, but also paid advertising, web design, email marketing, social media, and more.
- Results driven – Our #1 priority while working with you is to help bring in solid leads that turn into residents. Everything we do is all in order to help fill your sales pipeline so your community can grow.
- Convenient Locations – While we have offices in New York, New Jersey, Pennsylvania, Connecticut and Florida, we can serve your business no matter where you are located.