Analytics & Market Research Services

Analytics & Customer insights are at the heart of everything we do.  With each project, we tap into just the right mix of research methodologies to turn challenges into opportunities and ideas into reality.  From research surveys to ethnographies, customer segmentation to semiotics, we offer a full suite of services.  Understand your full customer journey- What drives consumers’ purchase behavior, key moments of their buying journey, how they make decisions and what they think about your brand.

End-To-End Market Research

Get a clear understanding of your customer’s journey. Understand their purchase behavior and the advertising, promotions and pricing activity that influenced their decisions.

Qualitative Research

Uncover deeper motivations and gain a holistic understanding of your customer.  Great qualitative market research begins and ends with putting empathy to work. That’s why our experts focus on people over products, tapping into a diversity of viewpoints and candid conversations to find the hidden patterns that explain your customers’ motivations. We’ll gather influencers around a campfire or shop alongside rowdy groups of teens– whatever it takes to capture your audience in their element. Whether we’re in New York, Mexico City or Munich, we connect with people and tell their stories in a way that fosters empathy, fuels strategic plans, and inspires new ways of thinking.

We specialize in:

  • Online Smart Communities
  • Ethnographic Market Research
  • Digital Diaries
  • Focus Groups
  • In Depth Interviews
  • Co-Creation Sessions

Quantitative Research

Use quantitative research to put data to work driving strategy for your business.  We take the numb out of numbers. Within the thousands of data points we examine in every quantitative market research study, there are often a dozen or less that can inspire new thinking and change the direction of a brand.  The trick is in finding them, accentuating them, and refusing to blur them amidst the deluge of data. Our researchers take a stand against the data dump, focusing on the consumer insights that matter, and how to communicate it in a way that ensures decision-makers in your organization won’t just get it– they’ll act on it.

We specialize in:

  • Segmentation
  • Customer Journeys
  • Brand Tracking
  • Attitude & Usage Studies
  • Conjoint Analysis
  • Geo targeted Mobile
  • Message Development + Testing

On-Demand Insights 

Use our easy-to-use platforms to trigger consumer surveys, analyze shopping behavior, and track consumer influencers whenever you need.

Omni channel Visibility:   See how consumers behavior across channels, analyze advertising across media types, and much more with our path-to-purchase and panel data.

For more information on our Market Research Services, please contact us to schedule a consultation and speak with one of our research specialists.