Take your Reproductive Medicine Marketing to the Next Level:
Win New Patients Consistently
In our modern world, women are waiting until later in life to start families, and many are seeking help from reproductive specialists as a result. With this ever-increasing market comes a lot of competition. It’s no longer enough just to have a website and good word-of-mouth marketing, you need to reach more people with top search engine placement coupled with a robust content marketing strategy.
Get Found in Your City with “Top of Page” Rankings
Location and reputation is very vital to your patients’ decision making for selecting a practice. Many people choose nearby fertility clinics over one that would require a longer commute. Make sure your website is at the top of local search results with an effective reproductive medicine SEO strategy that targets your area. People are using more and more specific search queries to help find products and services. For example, your audience is searching, “Fertility specialist in Montclair, New Jersey” rather than “fertility clinic.” Our SEO experts will make sure your audience can find your website easily. Our search engine optimization for reproductive medicine also ensures your website is relevant, educational and easy-to-use. We have more than 15 years of combined experience developing effective SEO and medical marketing strategies for medical clients.
SEO for reproductive medicine takes your website and makes it very attractive to search engines. And if search engines can easily find and understand your website, so can your potential patients. It is our goal to help you get more leads and convert them into patients. When you choose Click Fuze Marketing , you’ll get an individualized SEO strategy that will help grow your business.
Setting up a Winning SEO Marketing System:
The first thing our SEO agency will do is conduct a thorough review of your website to make sure it is ready to support a local campaign. Important issues to review include:
- NAP (Name, Address, Phone Number) should appear on every page of your website.
- Each primary set of keywords of your campaign needs a page of content dedicated to it. Often, this is not the case, so individual pages relating to your various services need to be created.
- Page titles and meta descriptions must be optimized and/or added.
- Existing content must be optimized with associated targeted keywords.
- Site navigation and internal linking must be clear to Google crawlers and human site visitors.
- The website must be mobile-friendly. Many search engine users are mobile users, and a high percentage of mobile search has local intent.
- Page loading speed and other technical site functionality must be working at peak efficiency.
- The website must have a focused conversion funnel so that organic traffic coming to your site converts, either through a phone call or form submission.
- A Google My Business (GMB) page should be set up and/or optimized, as a strong presence on this Google property strongly enhances your optimization.
Local SEO campaigns, like any ordinary SEO campaign, involve setup work followed by a combination of on-site and off-site activities aimed at increasing the organic visibility on Google for keywords that are relevant to your services — also highly likely to produce a conversion (appointment, consultation, etc.)
For more information on how to get started, please contact us to set up a free Consultation.