Digital Marketing Training & Workshops

Customized Training & Workshops

Click Fuze Marketing offers single & multi-day training workshop sessions that provide your team with the Best Digital Marketing Know-how and  Best practices that they can apply on the job to improve your company’s marketing & sales performance:  Increase your growth & revenue!

Developing a Digital Marketing Strategy:

Prior to jumping into the tools, it is important to create a digital marketing strategy. We’ll cover the following:

  • Importance of Digital marketing
  • Future trends in digital marketing – growth and future opportunities
  • Steps to creating a digital marketing strategy
  • Building a strategy from the ground up
  • Integrating digital marketing into existing marketing plans

Websites: Usability, UX, UI, Conversion Planning:

The website is the home-base for digital marketing, yet most businesses don’t spend time thinking about their website. This section will cover:

  • The role of your website in your digital marketing strategy
  • Elements of a successful website
  • Usability and user-experience (UX)
  • Conversion planning
  • Conversion optimization

Search Engine Optimization:

SEO is one of the oldest and most important aspects of digital marketing. For many businesses, search engine optimization is among the biggest drivers of digital marketing return on investment. This section will cover:

  • What SEO is and how search engines work
  • Keyword analysis and optimization
  • Ranking factors that drive sites to the top of search engines (and content marketing)
  • Optimizing your site for search engines
  • Off-site optimization for search engines
  • Building your search engine optimization plan

Online Reputation Management:

Discover the power of online reputation management including review sites and creating a strong branded presence.

Social Media Overview:

Before diving into social media we’ll take a look at the size and scope of social media and how businesses are using social networks to drive results. We’ll discuss how social media fits into a successful marketing plan.

Social Media Strategy:

Successful social media marketing starts with strategy. This section will cover the proven steps to building a social media strategy that gets results. We’ll focus on the first four steps below (the others will be covered throughout the training)

  1. Listen and Assessing the Landscape Discover the top social listeniing tools that you can use to inform your social media strategy.
  2. Defining Your Marketing Strategies Identifying achievable marketing strategies is the key to your social media marketing success. Learn to build actionable strategies and objectives that maximize your business results.
  3. Identifying Your Target Audience A clear target audience will improve your success in social media – learn how to clearly define the audiences that you want to reach.
  4. Creating Your Content Strategy Content is the key to social media success. Many businesses fail in social media because they lack a clear content strategy that both grows their business and resonates with their target audience.Create a clear content strategy that can be implemented across social networks.

Social Media Best Practices using Social Networks:

We’ll cover best practices that apply across social networks and drive better results in your social media marketing. This section will set you up for success! In this section we’ll cover:

  • Implementation best practices
  • Commenting/response strategy and how to deal with both negative and positive comments.
  • Content optimization tips that apply across social networks.
  • How the network work
  • How businesses use it (with examples and case studies)
  • Setting up your business on the network
  • Best practices & Tips, tricks

Managing Digital Campaigns:

Much of digital marketing is “always on” meaning that it is constantly running. That being said, there are still digital campaigns that focus on specific marketing objectives. This section will focus on managing digital campaigns.

  • Planning a digital campaign vs. ongoing digital marketing
  • Harnessing the power of digital technology in integrated campaigns
  • Steps to building integrated digital campaigns

Creating and Measuring a Digital Strategy:

We’ll wrap up by covering how to create a solid digital marketing strategy and measure the success of your efforts.

Please contact us to learn more about our custom training sessions we can offer your company either in group trainings or virtual solutions.