Content marketing Drives Leads & Conversions for your Business
Why Content marketing?
Content marketing includes many types of effective forms including Web Articles, Blog Posts, Social Media, Video, Email marketing content. Perhaps more important than understanding what content marketing is, we first need to understand why content marketing is important to your business. First we need to understand the five steps of the buying cycle:
Prior to awareness a customer may have a need, but they are not aware there is a solution.
What are the Five Stages of the Buying Cycle?
First, you should know what each stage of the buying cycle is and how they relate to your leads. The stages of the buying cycle are segmented into five parts. The buying cycle follows your leads through the buying decision process. The lead stages are the following:
- Attract – Your lead has a problem; they search for a solution but isn’t quite sure what they’re looking for yet. You come up in the search engine thanks to your great blogging skills.
- Top of the Funnel (TOFU) – Leads land on your website and through TOFU content marketing (like Lead magnets offering free information, white papers, etc..) have found a solution to their problem.
- Middle of the Funnel (MOFU)– Now that your lead knows what he or she needs, they begin to struggle with which company suits their needs best. You can encourage your lead to pick you through MOFU offers.
- Bottom of the Funnel (BOFU) – Ok, your lead has decided you’re the best fit, but now needs to know why they should buy from you today.
- Delight – Your lead converted into a paying customer! Now you have to keep him or her engaged with special offers, social media shares, and great customer service so when it’s time to renew, it’s obvious they should.
Traditional advertising and marketing is great when it comes to the second two steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
Based on launching past content marketing campaigns, potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
The return on investment for content marketing can be phenomenal if executed correctly.
If you want to win in your niche, you must have a great Content marketing strategy and Content Creation System that will provide additional benefits in that it supports other digital marketing channels. It provides additional content for social media marketing and contributes to SEO efforts by generating natural inbound links and building up good content on your website that gets found in search engines. In fact, for many companies the bulk of their SEO efforts should be focused on content marketing.
Optimized websites need regularly produced, quality content!
High performing Websites require quality content to best represent their brand or services. If you want your website to achieve your sales goals, it must contain search engine optimized, descriptive, original, understandable content. We confidently offer our clients a content writing services that meets the high standards that a professional, high-quality website requires.
- We are a professional, personable web marketing service, and we will take the time to work closely with you on how best to communicate your site’s purpose.
- We provide KW research based on what your customers are searching for in Google, your brand identity, services, purpose, and audience to tailor content that efficiently and dynamically tells your story.
- We will review your competitors, analyzing their weaknesses and adjusting your content to benefit from our findings.
- We will identify the best primary & Long tail keywords and phrases that will attract traffic to your site and encourage visitor-to-client conversion.
- As an experienced SEO company, we possess excellent search engine optimization skills and will apply our expertise while writing your website’s content.
- We understand how search engines work, and are constantly updating our methods to match each new update that search engines roll out.
- We save our clients time, producing web page and blog content at an efficient pace.
Please contact us to schedule a Free Consult on how content marketing can work wonders for your business and generate new customers.