Why is Inbound Marketing so Important?

Inbound marketing is one of the most effective ways to generate and convert leads into sales.  Inbound marketing is a marketing strategy designed to create  high-value content that provides an answer or solution to a potential customer’s problem. In this way, you attract leads to you on their terms, versus outbound methods that include cold calling/emailing techniques.  

Rather than using “outbound” strategies to reach customers like cold calling and emailing, an inbound marketing campaign finds ways of bringing potential clients to you. Fundamentally, we focus on three main pillars of promotion:

• Attract: Capturing the attention of the right people through the creation of valuable content, like videos, blogs, landing pages, and white papers.
• Engage: Presenting solutions and insights that your customers will be interested in to convince them they want to connect with your brand.
• Delight: Empowering customers to make better purchasing decisions and delivering information that offers genuine value.

Attracting Strategies

Inbound marketing strategies that attract your target audience and buyer personas are tied to content creation and development.

To reach your audience, start by creating and publishing meaningful content that your audience needs — such as blog articles, content offers, and social media — that provide value. Examples using content marketing include guides on how to use your products, information about how your solution can solve their challenges, customer testimonials, and details about promotions or discounts.

To attract your audience members on a deeper level through inbound marketing, optimize all of this content with an SEO strategy.   Our SEO strategy will require you to target specific keywords and phrases related to your products or services, the challenges you solve for customers, and the ways you help target audience members.

This will allow your content and information to organically appear on the search engine results page (SERP) for the people who are searching for this information — also known as your target audience or the right customers for your business.

Engaging Strategies

When using inbound strategies to engage your audience, ensure you’re communicating and dealing with leads and customers in a way that makes them want to build long-term relationships with you. When using these engagement strategies, inject information about the value your business will provide them with.

Specific engagement strategies may include how you handle and manage your inbound sales calls. Focus on how customer service representatives handle calls from interested people and prospects. Additionally, be sure you’re always solution selling rather than product selling. This will ensure all deals end in mutually beneficial agreements for customers and your business — meaning, you provide value for your right-fit customers.

Delighting Strategies

Delighting inbound strategies ensure customers are happy, satisfied, and supported long after they make a purchase. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.

Incorporating thoughtful, well-timed chatbots and surveys to assist, support, and request feedback from customers is a great way to delight these people. Bots and surveys should be shared at specific points in time throughout the customer’s journey to ensure they make sense and are of value.  Utilizing chatbots or engagement tools may help current customers set up a new technique or tactic you’ve started offering that they’d like to take advantage of. Additionally, a satisfaction survey may be sent out six months after customers have purchased your product or service to get their feedback and review ideas for improvement.

When you create valuable content that engages and delights your audience, it not only improves your reputation as a brand, but also improves your chances of further exposure. Customers can share valuable inbound content with their colleagues and friends, which improves reach. That’s why inbound marketing is one of the best digital marketing solutions.

Partnering with Click Fuze, your brand will get access to a customized solution for inbound marketing, built with a focus on your specific needs and goals. You can get help with all aspects of content marketing, planning and execution for your inbound strategy, as well as search engine marketing and conversion optimization.

Our Inbound marketing campaign strategy consists of the following:

• Content marketing strategy planning and execution
• Campaign tracking and monitoring
• Search engine optimization (SEO)
• Conversion rate  optimization (CRO)
• Competitor analysis
• Lead generation
• Email marketing & Automation
• Paid search
• Social ads

We can improve your inbound leads converting into sales on a consistent basis with a customized program put in place.  Additionally, elevate your company’s image on virtually every part of the web, from Google to social media, and provide consistent insights into your results, so you can clearly see exactly what the teams are doing with your investment.   

Contact us for more information on how we can deliver phenomenal results from an all-in-one marketing partner.