High-Impact Sales Strategy in a Digital World
Driving revenue and profit growth
Ever-changing B2B customer needs and buying behavior, coupled with increased competition for differentiated value and a superior customer experience are driving senior executives to seek new and innovative value propositions and go-to-market approaches. In addition, the changing economic landscape has accelerated virtual and digital trends, creating new challenges and new opportunities.
In this comprehensive program, our faculty of seasoned practitioners and thought leaders will guide you through an in-depth exploration of leading sales strategy practices for maximizing profitable organic growth in today’s B2B selling environment.
What you’ll learn
- Use 20+ proven sales strategies that will help you generate 30x more sales
- Know how to attract high paying customers globally with easy step by step procedures
- Define a target audience and know how to target them with different sales strategies
- Analyze target groups and improve the overall exposure of your product toward that target group
- Know how to do proper goal setting and planning in order to reach the predefined goals
- Build so called “sales frameworks” and apply them in a real-world environment
- Know how to deal with a mix of customers (low paying to high paying with different demographics)
- Know how to use the art of pressure in order to influence a sale
- Understand the needs and wants of customers and how to do proper customer management
- Know how to apply the 5 rules of sales success
- Know how to come with closing strategies and fallback positions
- Understand how storytelling works and you will be capable of using storytelling in order to generate more sales
- Map out sales calls effectively upfront and succeed at telephone sales
- Know how to come up with a sales focus and follow it according to your predefined goals
- Analyze market trends and know how to use data to model a future market trend
- Understand the concept of value proposition and how it applies to sales talksGenerating customers at a low customer acquisition cost (+ know how to calculate a customer’s real acquisition cost)
- Know how to work together with other people in a sales team (<10 people)
Designed for senior leaders, this program focuses on the sales strategy decisions that most impact revenue and profit growth and precede tactical decisions related to sales force management and operations. You’ll come away with a deep understanding of how to develop and implement a holistic sales strategy for maximum impact.
Please contact us for more information on our Sales Strategy Training courses.